Good stories don’t just dump information on their audiences, they begin by crisply describing a situation, creating a mental picture in the mind of the audience. Barbara was the best at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. We’ve all heard the conventional wisdom that says if you want to advance in your career, then you have to work hard. This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other con… Recommended for you. This will also allow you to see which of your teammates read the reporting doc and which didn’t.”. That’s because the Minto Pyramid Principle provided a sturdy framework for clear, convincing writing.If you’re wondering how we ordered our main points, we approximated how much our audience would value each takeaway and ranked them from most helpful to least helpful. Instead of hosting this time-consuming meeting, salvage part of your team’s day by regularly reporting metrics in your wiki. Notice how each section boasts a sound logic that’s easy to follow? Although it's not universally true, I've found that as folks move into more senior roles, they spend a lot more time writing. This is from 4 years ago and covers the Minto’s pyramid principle – one of the most important concepts in executive communication and logical structuring of arguments.This is really big at all the big 4 and big 3.It is the scaffolding of management consulting thinking. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. Coined by Barbara Minto, a former McKinsey consultant, the Minto Pyramid Principle is a writing framework that suggests structuring information in a pyramid format. We recommend following the Minto Pyramid Principle. Use the following examples of connected and complementary models to weave Minto’s pyramid into your broader latticework of mental models. Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. However, the purpose of the Pyramid Principle isn’t always to convince everyone that you’re right. The same is true with your audience. To keep executives focused, you need to craft a coherent story. The order in which I presented the material was new. The Pyramid Principle Training module This document is part of a set of supporting material available for download upon purchase of Strategy Execution Heroes by Jeroen De Flander (isbn 978-908148731-3) . One of the reasons The Pyramid Principle is so effective is that it uses vertical relationships. At the top, you start with the most important takeaway. 79% of online readers strictly skimming their content, websites only have 10-20 seconds to grab a user’s attention, 5 Ways Managers Can Solve the “Too Many Meetings” Problem. You can use your wiki page’s comments to prompt engagement and discussion about this data. at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. It’s to lay out your argument in the clearest terms possible, so that listeners can understand your thinking and engage more fully. How often have you had to decide between unloading a ton of content or dumbing down the message to communicate it quickly? You need to tell your stories in a way that models the way people process information.  For horizontal relationships, the supporting points relate to each other, using either deductive or inductive reasoning. Every piece of information on the pyramid base reinforces the tip above it, making the pyramid’s conclusion inescapable to the viewer. There are six skills you need to learn in order to succeed in the world of consulting. The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. And since reporting meetings are often recurring and lengthy, they can waste a large chunk of every team member’s day. This is something Derek, a true genius who I thought would change the game for my firm, couldn’t grasp. No one may say I didn„t convey anything new. Next, we dive into the section’s “why.” Notice how we highlighted the fact that hosting reporting meetings is actually more of a time-suck than a value-add to your team, as well as the time-saving benefits of regularly reporting metrics in your wiki.“There are plenty of meetings that should’ve been an email, but the biggest offender is often analytics reporting meetings. The pyramid principle was invented by Barbara Minto at McKinsey. In fact, according to research from Nielsen, websites only have 10-20 seconds to grab a user’s attention.However, there is a silver lining that you can pluck from that unfavorable statistic. Repost. What makes it valuable are the learnings within. You’re not looking for a one-size fits all solution here. Here’s what your Pyramid Principle-driven presentation intro might look like: “For years, Hot Fire Shoes has shown a steady increase in yearly revenue and profitability.”. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. For most of us, the Minto Pyramid Principle is the opposite of what our high school English teachers and college professors taught us. What’s nice about The Pyramid Method is that you’re conveying bite size morsels of information that can easily fit on a slide, in a chapter, or in a section of a report that an executive—or functional leader—can quickly absorb. (Blaise Pascal) 17.07.2013 BarbaraMinto„s PyramidPrinciple® 2 For starters – a disclaimerA. My revised thoughts (2016) shown in red color.. Consultants must structure their thinking. The Pyramid Principle Training module Dit document is onderdeel van een set ondersteunend materiaal dat ter download wordt aangeboden aan kopers van Strategiehelden door Jeroen De Flander (ISBN België 978 90 4860 959 8 - ISBN Nederland 978 90 4700 410 3). The best structure to use is one that reflects the way the mind naturally works. One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is, The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. , otherwise known in business lingo as MECE. Minto's book also gives us the MECE rule and the publication's contents have become ubiquitous in consulting and are often being repackaged for audiences in other areas. S-C-Q-A helps you write introductions which engage an audience’s attention before you provide the answers. The main difference between the Minto Pyramid Principle and the IPS is that the former presents ideas and conclusions that rest on logical analysis and reasoning, whereas the latter is used to report facts in typical news writing style, starting with more and ending with less important information. You want to pick three to five options to highlight as answers to the question you’ve presented to them. In a follow-up post, we will look at an example of applying the tool on a business news article. Personally, I like three to five because that gives you room to be wrong on one or two options. You see, it’s not just about working hard. Put in simpler terms, it starts with asking for what you want, and explaining why you want it. They will make you ♥ Physics. In short, you’ve grabbed their attention. Just like a pyramid, your article’s premise, which should be stated in the introduction, will sit at the very top of your article. As a result, if your content can’t cut to the chase, your readers will likely bounce to the next article that will. This is a key tenet of both effective information analysis and communication to your audience. This is the only way to present your ideas clearly to clients. My preferred story structure for presentation, e-mail or blogging was previously S-C-Q-A: Situation, Complication, Question and Answer – also known as The Minto Pyramid Principle. Source: The Pyramid Principle Dear Shirley, Remember last Saturday afternoon when I was playing in the park with my boyfriend and you came over, and he told me that when my back was turned, You’re not looking for a one-size fits all solution here. The Minto Pyramid Principle Then came the 1973 Oil Crisis, leaving in its wake a troubling economic situation in the U.K. and a major force reduction in the London office. What is the Pyramid Principle? This is something, Derek, a true genius who I thought would change the game for my firm, couldn’t grasp, Derek was quantitatively brilliant, but his comfort zone wouldn’t allow him to offer a client an idea with 3-5 supporting options. Then you arrange the information in a way that your audience can rapidly process. Barbara did it by employing a principle that could take large amounts of information and structure it to simplify the story yet retain the detail. The question you raise needs to have answers that are mutually exclusive and completely exhaustive, otherwise known in business lingo as MECE. Namely, communicating a key takeaway right away can potentially hold your audience’s attention for the entire duration of your article.This still begs the question, though — how do you get to the point, and how do you do it in an engaging way?  But all else being equal, the person who advances the fastest is usually the one who knows the value of time, how to deliver value, and tell a succinct story with sound reasoning. We recommend following the Minto Pyramid Principle. Finally, the “how,” or tactical, practical advice for executing the main takeaway, will branch out from each “why.”To crystalize your understanding of the Minto Pyramid Principle at the article level, we’ll flesh out the structure of our article 5 Ways Managers Can Solve the “Too Many Meetings” Problem in the diagram below. Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a tl;dr - it's worth reading Barbara Minto's The Pyramid Principle.. Minto Books International, Inc. 19 Cadogan Place London SW1X 9SA UK The Pyramid Principle was created by Barbara Minto at McKinsey as a method of structuring communications for maximum impact. In business, you have a few minutes to get your point across before a busy executive stops paying attention to you. Next, the “why,” or your supporting evidence for your takeaways, will branch out from each point. This creates a sense of urgency, compelling the executive to listen and possibly act, based on your upcoming ideas. In the real world, the only currency that people pay to read blog posts and internal wiki articles is their attention. The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. For the Hot Fire Shoes example, you can start with a relatively simple answer. 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